EFFECT OF TWITTER BAN ON THE ECONOMY OF NIGERIA
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The aim of this study was to examine the effect of the twitter ban on Nigeria Economy using selected Corporate organizations in Lagos State as a case study. The study was aimed at Identifying the sectors/areas affected by twitter ban in Nigeria. The study outlined the negative effect of the ban on those sectors. The study adopted a survey research design and conveniently enrolled participants in the study. A total of 150 responses were received and validated from the enrolled participants where all respondents were drawn from the staff of 10 selected corporate organization in Ikeja Axis of Lagos State. Data was analyzed using frequency and tables. Findings from the study revealed that twitter ban has affected the Nigeria Economy. Most sectors that were affected include Technology companies, free lancers, digital marketers and telecommunication companies and small and medium scale businesses with online presence. Findings from the study also revealed that Businesses whose operation were basically online via e-commerce found it difficult to connect with their online customers due to the ban, The ban reduced the data usage of internet users hence the profit margin of telecommunications companies were affected. The researcher, therefore, recommends that lProduct/service quality and customer satisfaction is another means of creating awareness whereby the customers of the brand become the first ambassadors of the product to the public. Therefore,All business organizations affected by the ban should utilize other social media platforms as means to create awareness of their product to the public and try more strategic approach to e-commerce to enhance their proficiency.
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